Working with brands as a Streamer
Work with brands! @DoubleAlphaLive shares how he approached StreamRoutine at TwitchCon Paris.
TwitchCon is just around the corner, and for streamers, it's an exciting opportunity to connect with brands, grow partnerships, and take your content to the next level. But if you're wondering how to maximize those conversations with brands, you're in luck! Here's a guide from DoubleAlphaLive on how to make the most out of your brand interactions at TwitchCon.
@streamroutine Working with brands as a Streamer
1. Research, Research, Research
Before you even set foot in the convention center, do your homework. Check out the TwitchCon website for a list of brands that will be attending, and keep an eye on social media for any announcements. Many brands might not have an official booth but will still be attending. Some of the best opportunities come from one-on-one meetings in and around the event, so knowing who's there in advance is key.
2. Reach Out Before the Event
Once you've identified which brands will be at TwitchCon, it's time to reach out. Send them an email introducing yourself, explaining who you are, what your content is about, and why you'd be a great fit for their brand. Show them how your content aligns with their goals, and get them excited about meeting you. Reaching out beforehand helps you stand out from the crowd and can even secure you a face-to-face meeting at the event.
3. The Big Reveal: Show Up and Shine
When you're at TwitchCon, it's time for the big reveal: yourself! Meeting someone in real life can make a huge difference. It's your chance to show off your personality and make a lasting impression. Be confident, be authentic, and don't be afraid to talk about how passionate you are about your content and the potential for collaboration.
4. Reengage After the Event
The work doesn’t stop after TwitchCon. Be sure to follow up with the brands you connected with. Send a polite email thanking them for their time and mention any ideas you discussed. This keeps the momentum going and shows that you're serious about working with them. Offer to pitch ideas to get the ball rolling on a potential collaboration.
The Bottom Line
By researching, reaching out, revealing your best self, and reengaging, you'll have a solid strategy for turning those TwitchCon connections into lasting partnerships. And, if you're at TwitchCon, make sure to stop by and say hi to the Stream Routine team—mention that you saw this guide, and you’ll be doing your good deed for the day. Happy networking, streamers!
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